16 December 2014

360 Virtual Urban Windscreen

Steve McQueen in his Jaguar E-type

jaguar land rover introduces the 360 virtual urban windscreen
video courtesy of jaguar land rover

Jaguar Land Rover
 ’360 virtual urban windscreen’ and ‘follow-me ghost car navigation’ reveals the company’s futuristic concept that utilizes heads-up display technology to provide information to keep the driver’s eyes on the road.
 the project aims to reduce distractions and potential accidents by offering an uninterrupted view outside the automobile thanks to using transparent roof pillars. the system works by embedding a screen into the surface of the A, B and C pillars which show a live feed from cameras covering the angles outside the motor that would usually be a blind spot to the motorist. the augmented reality makes pedestrians, cyclists and other vehicles visible all around the car, and would be highlighted when moving, to the driver with an on-screen halo.