The video begins with the snappily-dressed father-and-son team stepping into a meeting with a music executive played by John Hodgman. "The recording industry is in the toilet," they're told, and they'll have to market, promote, distribute and sell their own record. And so they take off on a motorcycle built for two, going door-to-door to try sell their record to a series of indifferent homedwellers including Melissa McCarthy, Conan O'Brien and Andy Richter, Mavis Staples, Steve Albini, Chance the Rapper and Wilco drummer Glenn Kotche.